Kin Euphorics & Bella Hadid: Reimagining Drinking, Wellness, and Brain Care

In today’s world, wellness and lifestyle increasingly intersect with social rituals, and Kin Euphoric has emerged as a pioneering brand in this space. One of its most recognizable co-founders is supermodel Bella Hadid, whose involvement is more than a celebrity endorsement—it is a genuine commitment to changing how people think about drinking, mood, and self-care.

Origins & Vision of Kin Euphorics

Kin Euphorics was founded by Jen Batchelor, a wellness entrepreneur deeply influenced by Ayurvedic medicine. The brand name reflects a vision of well-being, aiming to offer a state of calm, focus, and happiness through thoughtfully crafted beverages.

Unlike traditional alcoholic drinks or sugary soft drinks, Kin offers non-alcoholic functional beverages formulated with adaptogens, nootropics, botanicals, and functional mushrooms. These ingredients are designed to support mood, mental clarity, and emotional balance. Kin’s philosophy is simple yet profound: brain care is self-care.

The brand began with small, grassroots events, where early adopters sampled these beverages and shared feedback. Over time, it evolved into a lifestyle platform that promotes conscious connection, personal growth, and mindful social rituals.

Bella Hadid’s Role and Motivation

Bella Hadid joined Kin Euphorics as a co-founder and partner, deeply engaging in branding, product development, and the company’s overarching vision. Her motivation for joining the brand is rooted in her personal experience with burnout, social anxiety, and the lingering effects of Lyme disease, which had left her with exhaustion and brain fog.

Bella realized that alcohol often exacerbated these challenges. In contrast, Kin offered a healthier alternative—a drink that could provide a mild uplift without the negative effects of alcohol. Her involvement goes beyond marketing; she actively shapes the products and ensures they align with her values of wellness, mindfulness, and conscious living.

The Science Behind Kin Euphorics

Kin Euphorics distinguishes itself through its focus on functional ingredients:

• Adaptogens like rhodiola and ashwagandha help the body respond to stress.

• Nootropics such as GABA and tyrosine support relaxation, mood enhancement, and cognitive function.

• Functional mushrooms like reishi provide resilience and calm.

• Botanicals and plant-based compounds enhance flavor while offering mental and emotional benefits.

The beverages are designed to elicit specific effects. Some formulas are energizing and uplifting, while others are calming and reflective, providing a full spectrum of experiences for different moods and occasions.

Products That Define Kin Euphorics

Kin Euphorics offers a range of beverages, each formulated for specific effects:

• High Rhode: Energizing and mood-lifting, combining adaptogens and nootropics.

• Dream Light: Designed for relaxation, featuring calming herbs and functional mushrooms.

• Lightwave/Spritz Variants: Social drinks that replicate the feeling of drinking in a group without alcohol.

The beverages are vegan, plant-based, and created with sustainability in mind, reflecting the brand’s commitment to ethical production and wellness.

Business Growth & Market Position

Since its launch, Kin Euphorics has grown steadily, attracting consumers who are interested in functional wellness and non-alcoholic beverages. The company operates through both direct-to-consumer sales and partnerships with retail outlets, reaching customers who are curious about wellness-oriented alternatives to alcohol.

The functional beverage industry, particularly non-alcoholic beverages, is expanding rapidly. Kin is positioned at the intersection of this trend, appealing to a generation that values mental health, mindfulness, and conscious consumption.

Social Impact, Wellness Messaging & Brand Ethos

Bella Hadid’s role extends beyond product development. She helped launch a wellness initiative in the form of a daily affirmation hotline, offering users positive, uplifting messages. This aligns with Kin’s broader mission: promoting mental health, self-care, and community connection.

The brand’s message emphasizes choice, balance, and empowerment, encouraging people to engage in social rituals consciously. Bella’s personal touch—such as incorporating lavender from her family’s farm into some beverages—reinforces the authenticity and wellness-driven ethos of the company.

Challenges & Criticism

Kin Euphorics, like any innovative brand, faces challenges:

• Effectiveness: Some users report noticeable effects, while others feel only mild changes in mood or energy.

• Ingredient transparency: Functional compounds can vary in effect depending on the individual.

• Safety considerations: Active ingredients, such as nootropics, may interact with certain medications, so users should exercise caution.

• Premium pricing: As a high-end functional beverage, Kin is more expensive than conventional drinks, which may limit accessibility.

Despite these considerations, the brand continues to grow and innovate, maintaining its position at the forefront of the wellness-focused beverage market.

Why the Kin–Bella Partnership Matters

The partnership between Bella Hadid and Jen Batchelor is a model of authenticity. Bella’s involvement is not superficial; she actively contributes to product creation, branding, and strategy. This authentic engagement resonates with modern consumers, particularly those in the “sober-curious” movement, who seek social experiences without the drawbacks of alcohol.

Bella’s openness about mental health, wellness, and burnout lends credibility to the brand. The combination of her influence and the company’s thoughtful formulations positions Kin Euphorics as more than a beverage—it is a movement promoting mindful living.

The Future of Kin Euphorics

Looking forward, Kin Euphorics is poised for continued growth and innovation. The company is exploring new formulas, flavors, and functional ingredients that blend ancient medicinal practices with modern wellness science.

Their mission extends Bella Hadid beyond beverages: they aim to redefine social rituals and the concept of mindful drinking. With Bella’s global influence and Batchelor’s entrepreneurial expertise, Kin is likely to expand into wellness-focused retail, hospitality, and experiential spaces.

Kin Euphorics represents a shift in how people think about wellness, social connection, and conscious consumption. It invites consumers to reimagine what it means to celebrate, relax, and connect with others, offering an alternative to traditional alcohol-centric culture.

At Megacine, we celebrate stories that highlight innovation in lifestyle, wellness, and conscious living. Kin Euphorics, with Bella Hadid’s authentic involvement, is a prime example of a brand redefining the way we think about self-care and social rituals.